cutlefish.substack.com/p/tbm-358-the-genius-of-svpg

Stay observant. Watch the tides of change. Pay attention to the industry narratives your leaders are tracking, the peers they admire, the signals they’re receiving from conferences, consultants, and competitors. The trick is to stay alive to timing, framing, and the social currents that determine when the truth gets heard. Do what you can locally and pick your moment